Transforming the Transformers

A newly formed government entity has a bold and aspirational vision. While many people know about the entity’s many initiatives, their association with the brand was low. An actionable IMC strategy was required to draw the initiatives together under the new brand; internal & external process transformation was required, to develop a more agile team.

Our work included:

  • An in-depth audit and strategy development exercise, based on 1st, 2nd & 3rd party data

  • A comprehensive global benchmarking study, which revealed how the entity was positioned against others worldwide

  • A comprehensive integrated marketing & communications strategy, along with campaign rollout strategy & planning across all disciplines

  • Process development & enhanced agency integration

  • A key messaging library, comprising over 100 key messages across all key business units, for a range of audiences

  • Influencer mapping & ID

  • Measurement & reporting frameworks 

  • Content development including Master Visuals & Explainer Videos for traditional & digital media 

Bleeding edge cloud-based video editing software for social media was nearing a global launch. The challenges? Some features are so groundbreaking that there were not even names for some of them. Was it a B2B or B2C offering? Bravo Romeo was tasked to put together a go-to-market strategy that could explain the value proposition, clearly define the audience and communicate the concept. Our work included:

  • A comprehensive landscape audit, with social monitoring, trend analysis, market testing and focus groups illuminated the way to the go-to-market strategy

  • We re-shaped the offering completely, fusing the video creation tool with other related proprietary solutions to create a scalable content ecosystem

  • The strategy encompassed launch to Y3, ranging from brand identity development to content monetization and all aspects of relevant paid, owned and earned media

Revolutionary New Media

An Aviation Innovation

Being plane-spotters and trend-hunters, we relished the opportunity to work with a leading global airline on a tough brief: to increase sales in a difficult month, with a low budget and broad audience. We created:

  • The world’s first content butler which served audiences destination-focused content, based on their interests. It took the form of a social media bot, which was nascent tech at the time and included cool deals on great fares, which could be booked direct

  • Meant for the UAE, it ended up being rolled out in 9 markets, in 5 languages

  • The press loved it, the “botler” was covered by +30 international media outlets

  • Created an owned, sustainable media asset and collected useful data on audience content preferences and purchase triggers