Purpose, Passion and Philosophy
Bravo Romeo by AJ is a content marketing and integrated communications firm, with a digital edge. We are content strategists, reputation managers, multimedia creatives, journalists and social storytellers. We’re here to help brands connect with their audiences in creative, relevant and dynamic ways.
We are single-minded in helping businesses achieve communications that are streamlined, inspired and positively transformational.
We uncover real insights to fuel compelling stories, using cutting edge media technology to surface audience insights, such as AJ’s Socio Tactics.
We collaborate with all parties to deliver a complete brand narrative. Be it working across internal business silos or marketing and communications disciplines, we know how to bring a team of excellence together.
We use data to learn and augment in real time, in order to optimize the outcome.
Our Brand Values
1. Foster Love.
We believe that in order to garner brand love, brands must first love and respect their audience. We demonstrate these same values as a team, both inwardly, towards ourselves and each other and to our clients also.
2. Respect the audience.
We do not enable self-serving work on behalf of our clients, at the expense of their audience. Likewise, in our own communications, we must look to first serve the needs of our target audience.
3. Respect the truth
Bravo Romeo is a data and insight driven communications firm, which informs our creative approach. We know that creativity without relevant insight is most often fruitless.
4. Creativity with purpose
Following on from respecting the truth, we make sure our creative solutions connect the audience’s need with a businesses’ need. We don’t do fluff.
5. We are obsessively curious
In fact, we’re competitive about discovery and sharing
6. We are discerning
We challenge our own ideas, we challenge clients. We are selective about who and what we take on. We look for brand fit, synergy and harmony in our client and employee partnerships
Our leadership team possesses a wealth of experience both globally and in the Middle East.
Meredith Carson is the CEO of Bravo Romeo by AJ. A problem solver and change agent, she has 20 years of experience within the content marketing and integrated communications realm.
Meredith is an advocate for a digital-first approach; she’s led new media marketing and new media initiatives within a “traditional” framework since 2002. She’s known within the industry for her ability to set the agenda and advance global best practice in digital analytics, content marketing, social media and digital PR. Today, she is regarded as the go-to person in the region for online communications strategy and digital/social media crisis management.
Meredith has held leadership roles within multinational media, creative and PR networks, such as Omnicom, Mullen Lowe Group and WPP. She possesses considerable media experience as a magazine editor, radio producer/presenter/music director and social media lead for luminary global broadcasters and producers.
Creative by nature and focused on business effectiveness, Meredith’s efforts are recognized by the Effie Awards, Worldwide Media Cristals, M&M Global Awards and the Lynx Awards. She’s regarded as an industry thought-leader and has contributed pieces for trade titles and shows such as Campaign, Communicate and Gulf Marketing Review, ArabNet, Emirates Environment Summit and MENA Social Media Summit.
Katie Rose Cuthbert
Katie is our Communications Manager; a marketing and communications professional with nine years of experience. When it comes to project management, getting everyone and everything into line, Katie’s your woman to deliver on time and on budget. She is the rock of Bravo Romeo.
In the past Katie’s been responsible for conceptualizing and project managing multimedia internal communications, servicing six companies within a group network.She has worked on creative campaigns for multinational brands and has been part of a critical number of successful marketing strategies and online & offline event management. She also possesses significant crisis communication training with a leading global airline. Katie’s experience spans the UAE, UK and Qatar.
Katie loves: to sit around a campfire and belt out Scottish Folk songs - she has a beautiful singing voice, by the way.